Privacy Policy

Last updated: September 20, 2026

Rootaether LLC, a Wyoming limited liability company operating the consumer-facing brand KINRIOT (“KINRIOT,” “we,” “us,” or “our”), operates kinriot.com and provides related products, content, customer support, and online shopping services.

This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit our website, place an order, create an account, contact us, submit content, or otherwise interact with KINRIOT.

Where applicable privacy law uses terms such as “controller,” “business,” or similar terms, Rootaether LLC is responsible for the personal information described in this policy unless another party is identified as independently responsible for its own processing.

Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information:

• Contact information: name, email address, telephone number, billing address, shipping address, and country or region.
• Order information: products viewed, selected, purchased, customized, returned, replaced, or refunded.
• Customization and fit information: pet name, resting and neck measurements, approximate weight, breed, coat thickness, intended vehicle or resting-space dimensions, requested colors, personalization instructions, reference photographs, and other details you voluntarily provide.
• Payment information: selected payment method, billing details, transaction status, payment confirmation, and limited fraud-prevention information. Full payment-card or wallet credentials are processed by Shopify and the payment provider selected at checkout and are not stored directly by KINRIOT.
• Account information: login credentials, saved addresses, preferences, order history, and account settings.
• Communications: emails, support requests, forms, reviews, survey responses, social media messages, and other information you send to us.
• User-submitted content: reviews, photographs, videos, testimonials, pet images, and product feedback.
• Device and usage information: IP address, browser, device type, operating system, referring source, pages viewed, search activity, clicks, cart activity, checkout activity, and approximate location derived from technical information.
• Marketing information: email preferences, advertisement interactions, campaign attribution, and engagement with our website or social media content.
• Fraud and security information: transaction risk indicators, authentication data, chargeback information, and activity used to protect customers and our services.

How We Collect Information

We may collect personal information:

• Directly from you when you place an order, create an account, request customization, contact us, submit a review, or otherwise provide information.
• Automatically through cookies, pixels, tags, analytics tools, server logs, and similar technologies.
• From Shopify, payment processors, fulfillment partners, shipping carriers, customer-support tools, review platforms such as Trustify Reviews, email providers, fraud-prevention services, and other service providers.
• From advertising, analytics, social media, and referral partners, including Google, Meta, and Microsoft Clarity where those services are enabled.

How We Use Personal Information

We may use personal information to:

• Operate, maintain, secure, and improve our website and services.
• Process payments, accept orders, prepare personalized products, fulfill purchases, arrange delivery, and provide tracking information.
• Manage cancellations, replacements, refunds, delivery claims, and customer-support requests.
• Provide size, fit, product, materials, care, and customization guidance.
• Create and maintain customer accounts.
• Send transactional communications such as order confirmations, shipping updates, refund notices, and policy updates.
• Send promotional communications where permitted by law and consistent with your preferences.
• Measure website performance, understand customer behavior, improve products, and personalize the shopping experience.
• Measure advertisements and show relevant marketing where permitted.
• Detect and prevent fraud, misuse, unauthorized transactions, security incidents, and chargeback abuse.
• Comply with legal, tax, accounting, regulatory, and law-enforcement obligations.
• Establish, exercise, or defend legal claims and enforce our policies.

Legal Bases for Processing

Where laws such as the GDPR or UK GDPR apply, we process personal information under one or more of the following legal bases:

• Contract: processing necessary to accept, prepare, fulfill, deliver, support, or refund your order.
• Legitimate interests: operating and improving our business, protecting our website, preventing fraud, providing support, and measuring performance, where those interests are not overridden by your rights.
• Consent: marketing communications, non-essential cookies, personalized advertising, or other processing where consent is required.
• Legal obligation: complying with tax, accounting, consumer-protection, regulatory, and lawful government requirements.

Where processing is based on consent, you may withdraw consent at any time. Withdrawal does not affect processing already lawfully completed.

Cookies and Tracking Technologies

We and our partners, including Shopify, may use cookies, pixels, tags, local storage, and similar technologies to:

• Operate essential website and checkout functions.
• Remember your preferences and shopping cart.
• Measure website traffic and performance.
• Understand product views, cart activity, checkout activity, and completed purchases.
• Prevent fraud and protect website security.
• Measure advertising and provide relevant marketing where permitted.

Where required, non-essential analytics and advertising technologies will be used only after consent. You may manage available choices through our cookie banner, browser settings, or any “Cookie Preferences” or “Your Privacy Choices” link displayed on our website.

Where required by applicable law, we treat a recognized Global Privacy Control signal as a request to opt out of sale, sharing, or targeted advertising for the browser or device sending the signal.

Microsoft Clarity

We use Microsoft Clarity to understand how visitors use and interact with our website through behavioral metrics, heatmaps, and session-replay technology. Clarity may collect website usage and interaction information through first- and third-party cookies and similar technologies. We use these insights to improve navigation, product presentation, checkout usability, website performance, and security. We do not use Clarity recordings to intentionally collect payment-card credentials or account passwords.

Microsoft processes information under its own privacy terms. For more information, review the Microsoft Privacy Statement.

Marketing Communications

You may unsubscribe from promotional emails at any time by using the unsubscribe link in the message or contacting us at support@kinriot.com.

Even after unsubscribing, we may continue sending non-promotional communications relating to orders, delivery, accounts, customer support, security, refunds, and policy changes.

How We Disclose Personal Information

We may disclose personal information to:

• Shopify, which hosts and powers our online store.
• Payment processors, digital-wallet providers, card networks, and financial service providers. Depending on the option selected at checkout, these may include Shopify Payments, Shop Pay, PayPal, Apple Pay, Google Pay, and supported card networks.
• Production, fulfillment, packaging, logistics, and shipping partners.
• Email, customer-support, cloud-storage, analytics, IT, security, and fraud-prevention providers, including Microsoft Clarity for website analytics and session replay.
• Advertising and marketing partners, including Google and Meta where their services are enabled and permitted by law.
• Review and user-generated-content platforms, including Trustify Reviews where enabled.
• Professional advisers such as legal, tax, accounting, compliance, and insurance advisers.
• Government agencies, courts, regulators, law enforcement, or other parties when required or permitted by law.
• Actual or prospective parties to a merger, financing, acquisition, reorganization, sale of assets, or similar business transaction.

We may also disclose information when you direct us to do so or provide consent.

Sale, Sharing, and Targeted Advertising

KINRIOT does not knowingly sell personal information in exchange for money.

However, certain disclosures to analytics and advertising partners may be considered “sale,” “sharing,” “targeted advertising,” or “cross-context behavioral advertising” under some privacy laws.

Where applicable, you may opt out through any “Your Privacy Choices” or data-sharing opt-out link displayed for your region, by using a recognized Global Privacy Control signal, by adjusting available cookie preferences, or by contacting support@kinriot.com.

Relationship with Shopify

Our store is hosted by Shopify. Information submitted through our website may be processed by Shopify and its service providers in countries other than your own.

Shopify may process information about your interactions with our store to provide checkout, fraud prevention, analytics, Shop, Shop Pay, and other commerce services.

Depending on the Shopify services and privacy settings enabled for our store, Shopify may also process customer and device information to provide enhanced commerce services, personalization, performance measurement, fraud protection, or advertising-related services. Shopify applies available consent, opt-out, and Global Privacy Control choices in supported regions and services. Shopify is independently responsible for the processing it performs under its own privacy terms.

For more information, review the Shopify Consumer Privacy Policy. You may also visit the Shopify Privacy Portal.

User Content, Reviews, Photos, and Videos

If you submit a review, photograph, video, testimonial, or other content, you confirm that you have the right to provide it and that it does not violate another person’s rights.

If content includes another identifiable person, you are responsible for obtaining any required permission. We may use submitted content to respond to support requests, investigate product issues, improve our services, or display reviews. Where required by law, we will obtain permission before using submitted content in advertising.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including fulfilling orders, maintaining transaction records, handling returns and disputes, preventing fraud, complying with legal obligations, and enforcing agreements.

Retention periods vary depending on the type of information, our relationship with you, legal requirements, limitation periods, and security needs.

International Data Transfers

Personal information may be processed in countries other than the country where you live, including countries where Shopify, our fulfillment partners, or other service providers operate.

Where required, we rely on recognized safeguards such as contractual protections, adequacy decisions, or other lawful transfer mechanisms.

Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no electronic transmission or storage system can be guaranteed to be completely secure.

Shopify and payment providers may use automated systems and risk indicators to detect suspected fraud, unauthorized transactions, abuse, or security threats. Where applicable law provides rights relating to a decision based solely on automated processing, you may contact us to request information or human review.

Children’s Privacy

Our website and services are intended for adults and are not directed to children. You must be legally able to enter into a purchase contract in your place of residence to place an order.

We do not knowingly collect personal information from children under 13 or knowingly sell or share personal information belonging to individuals under 16. If you believe a child has provided personal information to us, contact support@kinriot.com.

Your Privacy Rights

Depending on where you live and subject to applicable exceptions, you may have the right to:

• Know or access the personal information we process.
• Correct inaccurate information.
• Request deletion of information.
• Receive a portable copy of certain information.
• Restrict or object to certain processing.
• Withdraw consent.
• Opt out of sale, sharing, targeted advertising, or certain profiling.
• Appeal a decision concerning a privacy request where applicable.
• Receive equal service and pricing without unlawful discrimination for exercising your rights.

To submit a request, email support@kinriot.com. We may need to verify your identity before completing the request.

Where permitted, an authorized agent may submit a request on your behalf. We may require proof of authorization and direct verification from you.

Residents of the European Economic Area or United Kingdom may also lodge a complaint with their local data-protection authority.

Third-Party Links

Our website may link to third-party websites, social media platforms, apps, or services. Their own privacy policies apply when you interact with them. KINRIOT is not responsible for third-party privacy or security practices.

Changes to This Policy

We may update this Privacy Policy to reflect changes in our services, technology, legal requirements, or business practices. The revised version will be posted on this page with an updated date.

Contact Us

For privacy questions or requests, contact:

Data controller and website operator
Rootaether LLC, operating the consumer-facing brand KINRIOT

Registered agent address
30 N Gould St, Ste R
Sheridan, WY 82801
United States
This address is for statutory and legal correspondence only and is not a walk-in customer service location.

Operations and customer care
Room 802, Phase 1, Shidai Shuian
Nanhai District, Foshan
Guangdong 528200
China

Email: support@kinriot.com
Phone: +1 (743) 282-8999
Website: https://kinriot.com

When submitting a privacy request, describe the right you want to exercise and provide enough information for us to identify the relevant account, order, or interaction. We aim to respond to general privacy inquiries within 2 business days and will complete verified rights requests within the period required by applicable law.